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How Google Analytics 4 Leverages AI

In a recent video on the Google Analytics YouTube channel, Matt Landers, Google’s Developer Relations Lead, delivers a comprehensive overview of AI's ability to guide more informed marketing decisions.

Facebook Supremacy On Social Media

Roughly 90% of marketers prefer Facebook as their go-to platform for social media advertising. With its staggering 2.9 billion active users, Facebook retains its pole position as the most critical platform.

Gen Z Prefers Community Focused Social Apps

In a dynamic shift away from conventional social media, Gen Z consumers are increasingly gravitating towards community-centric platforms that offer a more inward-facing and personalized experience.