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Facebook Supremacy On Social Media

Roughly 90% of marketers prefer Facebook as their go-to platform for social media advertising. With its staggering 2.9 billion active users, Facebook retains its pole position as the most critical platform.

Gen Z Prefers Community Focused Social Apps

In a dynamic shift away from conventional social media, Gen Z consumers are increasingly gravitating towards community-centric platforms that offer a more inward-facing and personalized experience.

Engaging Audiences Across Digital Channels

With more platforms and adtech becoming available to marketers, brands are more connected to their target audiences than ever. But while it’s a goldrush of sorts, it is also a minefield. Its crucial to engage audiences.