YouTube is testing ads for its Shorts
Alphabet, the main company of Google, recently made statements about YouTube, which is under the roof of the company, while announcing its first quarter earnings. According to the news we conveyed to you yesterday, the company said that even though YouTube's revenues increased compared to the previous quarter, it did not meet expectations. Because while YouTube's revenues were expected to be $ 7.51 billion, this number remained at $ 6.87 billion.
Google and Alphabet CEO Sundar Pichai said that YouTube Shorts, the platform's TikTok-like application, reached 30 billion views per day, four times more than last year.
According to the announced information, the company has now started to test ads for YouTube Shorts, which has reached such a number of views. Google's CBO (Chief Business Officer) Philipp Schindler told investors that the company has begun testing ads and other promotions, especially on app installs. Alphabet CFO Ruth Porat said they were testing the monetization feature for Shorts, and the early advertiser feedback and results were encouraging.
YouTube launched a $100 million creator fund for Shorts last year. With this move, the company announced that it will pay $ 100 million over the next year to content producers who will use TikTok rival YouTube Shorts, and stated that it plans to increase content production and interaction on YouTube Shorts.
YouTube additionally announced in August that it would pay creators of popular videos up to $10,000 a month.